The cover of
The Economist magazine this week featured a headline that piqued my interest: “Good Food? Why Ethical Shopping Harms the World”. The article is short and accessible, so I refer you to the original for specifics (if you have access, you may find the article through LexisNexis Academic).
The Economist is an intelligent and evenhanded publication, so when it questions our intuition, I generally take notice. In actuality, their conclusion that organic, fairtrade, and local food do not improve the world was not wholly surprising. If organic and local producers actually produced food of equal quality with comparable yields using less resources, they would
be conventional. After all, industrial agriculture is run by “greedy” corporations that wouldn’t sacrifice the bottom line just to damage the environment out of ideological spite. As for fairtrade, there is no evidence that normal trade is unfair, but I will grind that ax another day. If
The Economist is correct, why do consumers buy ethical foods and why do environmental groups promote them? It is quite easy to see why consumers would want to shop ethically – the terminology begs the question of why they would not. As
The Economist remarks, organic, fairtrade and local “food allows shoppers to express their political opinions…everytime they buy groceries” rather than waiting for the next election. A seductive proposition indeed. Of course, the notion of shopping ethically is predicated on the proposition that what you are buying actually improves the world. Below I summarize the article’s primary reasons why it does not:
- Organic food may reduce the use of harmful fertilizers, but it generally lowers yield and therefore requires more land and energy.
- Fairtrade does not significantly help farmers because most of the mark-up for fairtrade goods goes to retailers. Furthermore, the guaranteed high price induces overproduction, the very cause of low wages. At best, buying fairtrade is an inefficient means of foreign aid. Given the choice between $6/lb for conventional coffee and $8/lb for fairtrade coffee, you would be advised to buy the former and send $2 to a third world farmer directly.
- Buying from local producers rather than grocery stores that import their food from the throughout the world often decreases fuel efficiency because you substitute efficient trasportation (tons of food packed tightly in a truck) for an inefficient one (a grocery bag in the back of your car). An environmentally friendly compromise might be locally produced food sold at grocery stores. However, food production may be so much more efficient in some locations that translocating it thousands of miles is more efficient than producing it locally. I highlight one example from the article further along.
Given the evidence that ethical shopping might not help the world, why do many environmental groups promote it? Perhaps they have alternative motives. In a world of 6 billion people, we feel pretty powerless and retailers know this. Taking advantage of our insecurity, some are liable to abuse ethical shopping to extract higher prices. The serious flaw with this argument is that many groups promoting ethical shopping, such as environmental NGO’s, don’t make any money at all. Another possibility is that environmental groups use ethical shopping to make an anti-corporate message. Of course, if this is true, why would they spend their resources on an unproductive and childish endeavor? The other problem is that organic and fairtrade are rapidly becoming quite corporate – just go into any Starbucks. I speculate that instead, environmental NGO’s act much like political parties. Their clout rests on public popularity. An easy way to make more environmentalists overnight is to prescribe quick solutions that don’t actually require any substantial change in lifestyle. In a consumer culture, nothing could be better than saving the environment through shopping.
What bothers me is that I had to find this information in
The Economist rather than, say, from the Sierra Club. Why aren’t environmental groups doing the research and critical thinking about spurious environmental claims themselves? As the examples above illustrate, you do not need sophisticated techniques or reasoning to see why organic, fairtrade and local foods may not help the world. The explanation, I believe, lies in the fact the environmental impact of agriculture is complex and multi-faceted. As with my example below on
minimum wage, this makes it easy to find numerous facts that support your previously held conclusion, even if on balance you are wrong. I hold out hope that organic and local agriculture are on balance better for the environment, (I don’t think there is hope for fairtrade), but I don’t think we will know conclusively until environmental groups treat the issue with the requisite complexity, taking into account all pertinant factors.
Until that day comes, I suggest a provisional solution. My interpretation is that in some cases there are positive environmental consequences of ethical food shopping, but organic, fairtrade and local labels are not reliable indicators. Consequently, consistently shopping in the most environmentally manner requires detailed information on inputs of energy, land, and labor at all points along the supply chain, the trade-offs between those factors (how many acres of rainforest are equal to a ton of pollution?), the scarcity of the product and its inputs, and how inputs and scarcity change through time. I propose that environmentalists adopt the use of a simple, universal index that,
ceteris paribus, has the following properties:
- Increases with increasing inputs of energy, land, and labor (signalling that you should buy less of it)
- Increases with scarcity (signalling you to stop buying a resource as it becomes rare)
- Takes into account all trade-offs
- Adjusts rapidly to changing conditions (so you can change your behavior optimally)
Of course, the obstacle to such an index is the synthesis of continuous inputs from everyone in the world. Seems impossible, right? What if such an index already exists and that you use it everyday of your life? Fortunately, it does. It’s called
price.
Obviously, if the price mechanism were enough, there wouldn’t be environmental problems, but prices are distorted by many sources. Government outlays and taxes alter prices, changing the signals given to producers and consumers. For example, domestic agricultural subsidies incentivize overproduction. Restrictions to trade, such as tariffs and quotas, shift production from efficient sources to inefficient sources, increasing prices. The article cites a finding that lamb produced in New Zealand and shipped to England uses less energy than lamb produced and sold in England. A hypothetical trade barrier between the two countries would harm the environment by causing the English to produce more lamb domestically. Lest someone accuse me of being a libertarian, we must also consider market failures, where price does not accurately reflect cost. For example, taxes on fossil fuels, while distorting the market price, arguably improve economic efficiency by mitigating the adverse impacts of climate change. As
The Economist advises, environmental progress will be made by pressuring politicians to enact such taxes rather thean by ethical shopping.
If you still want to send a message at the grocery store, trying spending less. It may not be as fun as ethical shopping, but less demand for food will undoubtedly decrease agricultural output.